Why I need it: It helps you create your favorite natural curl look. Formulated to define and hold curls without the hair feeling stiff. Great for all curly/coily hair types.

What it is: This alcohol-free gel formula uses the natural benefits of Shea and Coconut Oil to enhance curly and coil hair patterns without flaking.

How to use it: Apply to damp or dry hair from roots to ends. Style as desired.